Hft has unveiled a major rebrand.
Hft has updated its identity and developed a dynamic and colourful new brand, including a new logo, to reflect a more creative and friendly image which demonstrates the innovative work of its services throughout the country.
“People with learning disabilities are central to everything Hft does”, said Jacqui Gwilliam, Hft communications director. “We are passionate and committed to making a difference in people’s lives so that they can live in the way they want.And we are creative and resourceful in supporting individuals to achieve this.”
The charity has redesigned its existing website and literature, bringing the language and the pictures it uses up to date so that they communicate the essence and personality of Hft.
The new Hft logo and rebrand was unveiled on Wednesday, 24th June, during a one day conference on “Personalisation and Learning Disabilities”, hosted by Hft and Pavilion at the ORT House Conference Centre in London.
“We made the decision to invest in a rebrand because Hft’s identity no longer reflected the way we work today.This is a very important step for us as an organisation which involves not only a change of logo but a reinforcement of what Hft has achieved and represents”, said Jacqui Gwilliam.
“Hft is a leading provider of support for people with a learning disability and their families and we respond creatively to the needs of individuals with learning disabilities. We want to communicate that message through our identity and to demonstrate our passion, positivity and confidence.
“Increasingly families and individuals are controlling their own budgets and choosing the type of services they want and we need to showcase our strengths to let people know what we are about.
“We believe that the new look and approach truly reflects the work that we do and will enable us to communicate our services more effectively and successfully.”
24 June 2009
